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   CONTENT MARKETING Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching products or services, content marketing provides relevant and useful content to your prospects and customers to help them solve issues in their work (B2B content) or personal lives (B2C content). DIGITAL MARKETING Digital marketing which is also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web based advertising, but also text and multimedia messages as a marketing channel. DIGITAL CAMPAIGN A digital marketing campaign is a well-planned and coordinated effort to promote a product, service, or brand to a specific audience through digital channels. It e...

   WEBSITE DEVELOPMENT Web development, also known as website development, refers to the tasks associated with creating, building, and maintaining websites and web applications that run online on a browser. It may, however, also include web design, web programming, and database management. Web development is closely related to the job of designing the features and functionality of apps (web design). The term development is usually reserved for the actual construction of these things (that is to say, the programming of sites). The basic tools involved in web development are programming languages called HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), and JavaScript. When learning how to develop a website, you must answer: What exactly is a website? A website is the collection of web pages which a creator writes using HTML or code (or creates using a DIY  low-code, no-code  platform like Wix). These web pages are stored, or hosted, on a computer server c...

  What is search engine optimization? Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). The benefits of SEO Search engine optimization is a key part of  online marketing  because search is one of the primary ways that users navigate the web.  Search results are presented in an ordered list, and the higher up on that list...

    CONTENT CREATION Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats. Content creation is, well, exactly what it sounds like. It’s the process of creating (or producing, or drumming up, or whipping together) content. For what purpose? You can create content to inspire, educate, persuade, convince, argue, support, express, and the list goes on. What kind of content? Well, that list can go on too. Content is pretty much any form of media that your audience can consume—written, spoken, video, audio, and the list goes on. TECHNIQUES IN CONTENT CREATION Step 1: Set Your Goals Every strategy needs to begin with a goal. Otherwise, how will you track how effective it is? Before you put finger to keyboard, you have to list the goals you’re hoping to achieve with your content. S...

                            WHAT IS DIGITAL MARKETING? Digital marketing which is also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web based advertising, but also text and multimedia messages as a marketing channel. s Digital marketing is marketing your product, whether a good or service, through digital means. It involves marketing through online mediums and can be understood as the opposite of traditional marketing. Digital marketing constitutes all the modern marketing techniques and is a growing marketing trend. TYPES OF DIGITAL MARKETING 1. Search Engine Optimization (SEO) 2. Content marketing. 3. Affiliate Marketing 4. Paid Social and Paid search advertising. 5. Email Marketing. 6. Mobile marketing. 7. Social media marketing. 8. Video and Audio Ma...